Privacy Policy - bike to work
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PRIVACY POLICY

1. General information
Pro Velo Switzerland is the operator (hereinafter: “operator” or “we”) of the “bike to work” campaign and the associated website www.biketowork.ch (hereinafter: the website). The operator is subject to Swiss data protection legislation governing data processing. The offer is generally aimed at users in Switzerland. Where applicable, the operator also complies with the EU General Data Protection Regulation (GDPR). The association is responsible for data processing and is the contact point for questions and concerns regarding data protection:
Pro Velo Switzerland
Birkenweg 61
CH - 3031 Bern
Contact person: Robin Allenbach
Tel: 031 318 54 13
Mail: info@biketowork.ch
2. Collection of general information
When you access our website, information of a general nature is automatically collected. This information (server log files) includes the type and version of the web browser, the operating system used, the website from which you accessed our website, the domain name of your Internet service provider, the date and time of access and the IP address. This is exclusively information from which we do not draw any conclusions about your person. It is technically necessary in order to correctly deliver the website content requested by you and is mandatory when using the Internet. Anonymous information of this kind is statistically evaluated by us in order to optimise our Internet presence and the technology behind it. This data processing is in our legitimate interest.
3. SSL or TLS encryption
This website uses SSL or TLS encryption to protect the transmission of confidential content. Such encryption means that data transmitted by users cannot be read by third parties.
4. Cookies
Cookies are used on the website. These are text files that are placed and stored on a computer system via an Internet browser. Many cookies contain a so-called cookie ID, an identifier enabling the websites and servers visited to distinguish the individual browser of the person concerned from other Internet browsers. A specific Internet browser can be recognised and identified via the unique cookie ID.
The purpose of this recognition is to make it easier for users to use the website.
Users can permanently prevent the website from setting cookies at any time via a corresponding setting in the Internet browser used. Furthermore, cookies that have already been set can be deleted at any time via an Internet browser or other software programme. Deactivating cookies may however restrict the website’s functionality.
5. Data transfer abroad and commissioned data processing
In our area of responsibility, we generally process your data in Switzerland and, where applicable, in the EU. However, we can process them (or have them processed) anywhere in the world. If your data are processed in countries that have an inadequate level of data protection under Swiss law, we will contractually ensure that an appropriate level of data protection is guaranteed.
We may arrange for the data to be passed on to one or more processors, for example an IT or parcel service provider, who may also use the personal data exclusively on our behalf or as per a corresponding legal basis.
6. Registration on our website
You have the option of registering on our website by providing personal data.
Your registration with voluntary provision of personal data also enables us to offer you content or services which, due to the nature of the matter, can only be offered to registered persons. Registered persons are free to change the personal data provided during registration at any time or to have them completely deleted from the database, provided we are not obliged to retain it.
The personal data that are transmitted to us are determined by the respective input mask used for registration (usually first name, surname and password, address and e-mail address). The personal data you enter will be collected and stored exclusively for the specific services and purposes claimed, in particular for participation in a Challenge. If you wish to take part in the Challenge, you must also accept our terms of use, which further contain provisions relevant to data protection law.
Registration on our website also results in the storage of the IP address assigned by the data subject’s Internet service provider (ISP) as well as the date and time of registration. These data are stored taking into consideration that this is the only way to prevent the misuse of our services and, if necessary, to enable criminal offences to be investigated. In this respect, the storage of these data is necessary for our security. Such data are not passed on to third parties unless there is a legal obligation to do so and / or the passing on of the data serves the purpose of criminal prosecution.
7. Orders in the shop
You can place orders in our shop without registering in advance.
Items ordered directly from us and delivered by us must be paid for in advance following completion of the relevant order form. You will receive an invoice after receipt of your order. Once you have made payment, the goods will be delivered to the specified address.
With items delivered by third parties, you will be redirected to the website of the relevant supplier. The data protection and payment conditions of the respective supplier shall apply.
8. Subscription to our newsletter
As a registered person, you have the option of subscribing to our newsletter on our website. The personal data transmitted to the data controller when you subscribe to the newsletter can be seen from the input mask used for this purpose.
The operator informs users and business partners about its offers at regular intervals by means of a newsletter. For legal reasons a confirmation e-mail in double-opt-in procedure is sent to the e-mail address you first entered when registering for the newsletter.
When we receive registration requests for the newsletter, we also store the IP address assigned by the Internet service provider (ISP) of the computer system used by the data subject at the time of registration, as well as the date and time of registration. These data must be collected to enable us to trace any misuse of the e-mail address of a data subject at a later point in time, as a result of which they serve our legal protection.
The personal data collected in connection with registration for the newsletter are used exclusively for sending our newsletter. Furthermore, subscribers to the newsletter may be informed by e-mail if this is necessary for the operation of the newsletter service or a registration in this regard, for example in the event of changes to the newsletter offer or in the event of changes to the technical conditions. The personal data collected as part of the newsletter service are not passed on to third parties, with the exception of our newsletter service provider (see section 12 below).
You can cancel your subscription to our newsletter at any time and thus revoke your consent to the associated storage of personal data for the future. There is a corresponding link in every newsletter for the purpose of revoking consent. You may also unsubscribe from the newsletter at any time by contacting us directly.
9. Facebook and Instagram
Facebook and Instagram are services of Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (hereinafter referred to as Meta). We use them to make our websites more interesting for you.
When you access our websites with Facebook links, a connection is established between your browser and the Facebook servers. Data are already transferred to Meta in the process. If you have a Facebook account, these data can be linked to it. If you do not wish these data to be associated with your Facebook account, please log out of Facebook before visiting our websites. Your interactions, in particular the use of a comment function or clicking on any “Like” or “Share” buttons, will also be passed on to Facebook.
If you are logged into your Instagram account, you can link the content of our pages to your Instagram profile by clicking on the Instagram button. This allows Meta to assign the visit to our pages to your user account.
Please note that data are transferred to Meta when you use these functions, even if you are not logged in/registered with Facebook or Instagram.
You can find more information on data processing by Meta in the Facebook privacy policy (https://de-de.facebook.com/privacy/policy/) and in the Instagram privacy policy (https://help.instagram.com/155833707900388).
10. LinkedIn
We have a presence on LinkedIn. The provider is LinkedIn Ireland Unlimited Company or LinkedIn Corporation. Clicking on the corresponding link on our website takes you to the LinkedIn platform, where LinkedIn’s privacy policy applies. This is available at the following link: https://de.linkedin.com/legal/privacy-policy?
11. Google
a) Google Analytics 4
This website uses Google Analytics, a web analytics service provided by Google Ireland Limited. If the controller responsible for data processing on this website is located outside the European Economic Area or Switzerland, the data processing of Google Analytics is carried out by Google LLC. Google LLC and Google Ireland Limited are hereinafter referred to as “Google”.
Whenever the website is visited, personal data, including the IP address of the user’s Internet connection, are transmitted to a Google server in the United States of America and stored there.
Google uses this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and Internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. Google does not associate the user’s IP address with any other data held by Google.
Google Analytics uses cookies. In addition to the browser settings mentioned in section 4, users have the option of objecting to and preventing the collection of data generated by Google Analytics relating to the use of the website and the processing of this data by Google. To do so, the user must download and install a browser add-on from the link https://tools.google.com/dlpage/gaoptout. This browser add-on informs Google Analytics via JavaScript that no data and information on website visits may be transmitted to Google Analytics. The installation of the browser add-on is recognised by Google as an objection. If the data subject’s information technology system is deleted, formatted or reinstalled at a later date, the data subject must reinstall the browser add-on to deactivate Google Analytics. Further information about Google Analytics can be found at the following link: https://www.google.com/intl/de_de/analytics/
b) Google Tag Manager
Google Tag Manager is a solution allowing us to manage so-called website tags via an interface and thus, for example, integrate Google Analytics and other Google marketing services into our online offering. Tag Manager itself, which implements the tags, does not process any personal user data. With regard to the processing of users’ personal data, we refer to the following information on Google services. Usage guidelines: https://www.google.com/intl/de/tagmanager/use-policy.html
12. Newsletter dispatch via Mailchimp
The newsletter is sent via the mailing service provider “MailChimp”, a newsletter mailing platform of the US provider Rocket Science Group, LLC, 675 Ponce De Leon Ave NE #5000, Atlanta, GA 30308, USA. You can view the privacy policy of the mailing service provider here:
Mailchimp und europäische Datenübertragungen | Mailchimp
The mailing service provider may use the recipients’ data in pseudonymous form, i.e. without allocation to a user, in order to optimise or improve its own services, e.g. to technically optimise the mailing and presentation of the newsletter or for statistical purposes. However, the mailing service provider does not use the data of our newsletter recipients to write to them itself or pass them on to third parties.
13. Newsletter tracking
Our newsletter contains so-called tracking pixels. These are miniature graphics that are embedded in e-mails that are sent in HTML format to enable log file recording and log file analysis, facilitating statistical analysis of the success or failure of online marketing campaigns. Based on the embedded tracking pixels, the operator can recognise whether and when a data subject opened an e-mail and which links they accessed in the e-mail.
Such personal data collected via the tracking pixels contained in the newsletters are stored and evaluated to optimise the newsletter dispatch and to tailor the content of future newsletters even closer to your interests. The operator automatically interprets unsubscribing from the newsletter as a cancellation.
14. Right to information, deletion and blocking
Within the framework of applicable data protection legislation, you have the right to information, correction, deletion and restriction of data processing, objection to data processing and to the publication of your data (data portability) at any time. You also have the right to lodge a complaint with the competent data protection authority, i.e. in Switzerland with the Federal Data Protection and Information Commissioner (https://www.edoeb.admin.ch/edoeb/de/home.html). If you have any questions about data protection, you can get in touch with the contact point specified in section 1 of this privacy policy.
15. Amendment of the data protection provisions
The operator reserves the right to amend the data protection declaration so that it complies with current legal requirements. The new privacy policy will then apply when you visit the website again.
01.09.2023 / bike to work

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